You are right… the editorial is pretty weird ; not many articles (1 or 2 a month), sometimes in French, sometimes in English - no advertising, no clear editorial line, sometimes articles about Belgium, about the Balkans, songs, jokes… and a bunch of pretty personal ways to express viewpoints. Yes, this blog is just for my own pleasure, I’ll try to be more active in the coming months,… like in the old times when I wrote something different every day.
Hereunder is a reader’s world map for the past 2 months (yeah, I know, this is pretty limited).
France and the US seem to be the most enclined to read my articles ; Top10 being France, US, Belgium, Canada, Germany, UK, Switzerland, Poland, Australia, the Netherlands. From a language point of view, French, closely followed by English, and then far away German, Dutch, Polish, and so on.
Interesting to notice a few countries haven’t been “enlightened” by my bulb yet… I could maybe understand for Honduras, Cuba, Algeria, Iraq, Central Asia, North Korea, Burma, Sudan, Zimbabwe,… but for Serbia, and Estonia, I am a bit puzzled (and sad:-( very great countries).

Localingo, the blog at least - the business itself (teaching languages on the internet) probably won’t never be operational - will never be plugged off. It will maybe last 10 years, 20 years, or why not during my whole life (it is already ON for 2 years).
As maybe the earliest readers noticed, the style changed (and still does), the way to approach “ethnical specificities” - the concept I cherish - as well.
There is no advertising on this site, I have been sometimes approached by companies or writers to talk about their books, but well, I have never shown much of enthousiasm (maybe these were not that great), and time did the rest. Sometimes, I participated to “blog buzzes”, created some even, but the blog sphere is a merciless one, where the most successful ones are often hiding marketing agencies behind, or freelancers just in love with this medium (total respect), and (let’s be honest) very talented.
To carry on this honesty attitude, when I started this blog experience, I wanted to make money with LocaLingo, but well, a year ago, I realized with the kind of blog I am writing, this would be very difficult… I want to write about what I like, not what people want to read about ; and this is a very strategic mistake - a common one by the majority of the bloggers.
I might put some “google” style advertising though in the future… maybe, just for the sake to pay the server - hopefully, you won’t mind, even if this could lead to a “keyword strategy”. Let’s see.